Estética

(c) 2005-2006 David de los Reyes

Descargar

servido por Laboratorio de Consumo 1 comentario compártelo

Mapa de Observación

Mapa de Observación

Basado en la Metodología de Diseño Centrado en el Usuario del Instituto de Diseño del IIT.

(c) 2005 Chun lun lee con modificaciones de David de los Reyes

download

servido por Laboratorio de Consumo 1 comentario compártelo

The Merchants of Cool

Guía de Trabajo.

Describa las estrategias empresariales
Marca
Producto
Publicidad y promoción
Enuncie y describa gráficamente los métodos de Investigación
Describa las principales tendencias del mercado joven adolescente en estados unidos
Plantee su postura y cuestionamientos éticos con relación al tema del documental.

Pagina Oficial del Documental

Modalidad: grupos de trabajo.
Extensión: 500 palabras, sin límite de gráficos o imágenes.
Entrega: Impreso el martes, copia de documento digital al email.

servido por Laboratorio de Consumo 1 comentario compártelo

Designing Qualitative Research.

Silbey, Susan. Designing Qualitative Research. (PDF)
Nota de la Autora:

This is a short statement I prepared for a workshop at the National Science Foundation on qualitative research for sociologists. While not all qualitative research produces ethnograhy, much ethnography draws upon the various forms of qualitative methods. The paper was well received and I was asked to make it available to graduate students at other universities. Thus, I include it here as an aide to my students.

fuente: 21A.112 Seminar in Ethnography and Fieldwork, Fall 2003
Open courseware MIT

servido por Laboratorio de Consumo sin comentarios compártelo

Mapeo

Mapeo, 26 de enero de 2006

servido por Laboratorio de Consumo sin comentarios compártelo

Presentación

Presentación del Curso, 24 de enero de 2006:

servido por Laboratorio de Consumo sin comentarios compártelo

The "Re-emergence" of Ethnography in Industrial Design Today (1999)

reemergence.pdf

Paul D. Rothstein
IDSA
Assistant Professor
Arizona State University

Abstract
During the past decade, ethnographic research has increasingly become a vital part of industrial design. Many of today's design projects require designers to seek fresh ideas in the real world where people interact with products and systems The results have generally been noteworthy. Contemporary design literature includes numerous case studies illustrating how ethnographic research has sparked the discovery of innovative, useful and profitable product concepts.
This paper explores why ethnography has become such a "hot" topic in industrial design today. It looks at the origins of ethnography in design (found in the work of Henry Dreyfuss, Robert Probst and William Stumpf) and postulates that its "re-emergence" in the 1990s is attributable to four key factors:
Ethnography links designers to users.
Making this connection has become increasingly important in a global community where significant physical, cognitive and cultural distances separate designers from users.
Ethnography helps clients succeed in a competitive marketplace.
In a marketplace characterized by unpredictable consumer preferences, manufacturers and businesses need methods like ethnography to develop products that people genuinely value, need and want.
Ethnography supports growth in industrial design.
Product planning is becoming a key part of the service industrial design groups provide to clients and companies. As a part of this service, ethnographic methods are used to imagine and identify exciting new product ideas and business opportunities.
Ethnography enhances a designer's creativity.
Research into the nature of creativity (conducted by Jacob Getzels, Mihaly Csikszentmihalyi, Mark Runco and others) has shown that "discovery-oriented" processes lead to qualitatively superior creative results.

servido por Laboratorio de Consumo sin comentarios compártelo

Programa en PDF

Laboratorio.pdf

servido por Laboratorio de Consumo sin comentarios compártelo